Today, the organizations need to communicate with their customers, employees, investors,
suppliers, and special interest groups in order to create the difference. The new economy established
new rules where the form and the contain of the messages communicated must necessarily create an identity contributing to
build a unique personality within their public minds. The need to communicate effectively and
constantly is imperative. Moreover, it's also important to acknowledge what kind of communication are you practicing not only
with the external publics but also the internal ones.
