The Communication
Plan is:
· A management tool for directors
·
The mechanism to follow up and work for the ones who run the plan
The Communication Plan helps to implement,
show, control and change the actions planned a the beginning of the year, and most important, helps to coordinate the actions
taking place simultaneously. The Communication Plan contains specific actions. It must be flexible in order to add, change
or eliminate any action. It should illustrate the duration and the area of the organization in charge of each action.